Viva Shubh Diwali offers this week

The Viva weekly catalogue

Viva is a value-focused supermarket format built around a compact range and low everyday prices, with many own-label products alongside well-known brands. Its catalogue is short, clear and to the point: fresh produce, dairy, bakery, frozen food, pantry staples, snacks, drinks and household essentials at prices designed for daily shopping. For households that want to keep the grocery bill under control without long trips, the store's leaflet is worth checking every week. Browse the catalogue valid now on this page, check the areas it covers and see next week's sneak peek.

Value and discount stores are part of everyday life in the UAE: places where you can pick up household goods, kitchen tools, toys, cosmetics, clothing basics and seasonal items for very little. The the catalogue gathers the week's bargains so you can see what is worth the trip, compare with hypermarket non-food pages and buy what you need without overspending.

Viva offers in Sharjah, Ajman and Dubai

People who search for Viva offers today usually want two answers: what is discounted right now, and whether the deal applies in their emirate. Most of those searches come from Sharjah, Ajman and Dubai, which is why the emirates and areas covered by each issue are listed on this page. You may also see the store written as Viva Supermarket — it is the same retailer, and the search bar recognises every spelling.

To see everything at once, open the offers valid today at the top of this page, then switch to the next-week tab for what is coming.

When are new value-store offers published?

Viva promotions change frequently and follow the seasons of family life — Ramadan décor, Eid gifts, school supplies, summer essentials. Each catalogue on this page displays its own validity dates; expired issues switch to black and white with a clear 'Expired' stamp so you never rely on an old price.

What shoppers look for in Viva offers

Household consumables lead the way: cleaning cloths, sponges, garbage bags, food storage, aluminium foil, kitchen tools and plastic containers. Cosmetics, toiletries and personal-care items follow closely, often at prices well below supermarkets.

Seasonal ranges make up the rest: Ramadan lanterns and decorations, Eid gifts and toys, school bags, stationery and lunch boxes, summer travel accessories, National Day flags and party supplies for birthdays. These ranges arrive in waves and tend to sell out quickly.

Which emirates and branches are covered?

This week's Viva catalogue is valid in Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah, Sharjah and Umm Al Quwain. Many UAE retailers publish different leaflets for different emirates or even for individual branches, which is why we list the cities and areas provided with each issue. Open the page of your emirate to see every catalogue valid near you, or go straight to your area to keep only the offers of the branches you actually visit.

Tips to save at Viva

• Viva keeps a short range: do not expect every brand — compare its own labels with the brands you usually buy.
• Discounters change their weekly 'special buys' fast: go early in the validity period if you want a specific item.
• Own-label products are the core of the store's value: try them on basics like rice, pasta, milk and cleaning products.
• Because the range is compact, the weekly offers rotate quickly — check the next-week tab before stocking up.
• Make a list of consumables you buy every month and get them together when they are discounted.

When to shop at Viva

The first day of the weekly offers for special buys; quiet weekday afternoons for the regular shop.

Since Viva catalogues usually start on Thursday, that is the best day to find the full stock of promoted items.

The big promotion seasons in the UAE

The catalogue of a value store follows family life. Ramadan means décor and serving sets, Eid means gifts and outfits, back to school means stationery and lunch boxes, summer means travel and pool accessories, and National Day means flags and celebrations. Checking the 'Next week' tab helps you buy before the crowds.

Compare Viva with other value & discount stores in the UAE

Viva is not the only option in its category: K.M. Trading, Day To Day, Delta Centre and Friday Center also publish regular catalogues that are worth a look. Because promotions rotate, one store may be cheapest on the products you need this week while another leads the following week. Our store pages and city pages make it easy to compare them side by side before deciding where to shop.

Loyalty programmes, payment and delivery

Many UAE retailers run loyalty programmes, apps or member prices that can be combined with catalogue offers. Before paying, check whether your card or app adds points, cashback or an extra discount, and whether a promotion requires a specific payment method or bank card. If you shop online, compare the delivery fee and minimum order with the saving of the catalogue deal — for small baskets, the trip to the store is sometimes still the cheaper option.

How this page works

Everything on this page follows the dates of the catalogue itself: the current issue is shown in colour, upcoming issues are labelled as sneak peeks and expired ones switch to black and white with a clear stamp. When several Viva catalogues run at the same time — a weekly issue plus a special edition, for example — they are all listed in the blocks above, each with its own dates and branches.

Frequently asked questions