ECity Home Upgrade Fest offers this week

The ECity weekly catalogue

ECity is an electronics and appliances retailer offering phones, computers, televisions, gaming, small domestic appliances and accessories. Its catalogue focuses on value: popular models at sharp prices, bundles and limited-time deals that are worth comparing with the bigger chains. For shoppers who know which model they want, it is a quick way to check whether the price this week is the right one. Browse the catalogue valid now on this page, see in which emirates and branches it applies, and open next week's preview as soon as it is released.

Electronics prices in the UAE move fast: a new phone launch, a bank promotion or a festival can change the price of the same television or laptop from one week to the next. The the catalogue is the quickest way to know the current offer on the devices you are considering, to compare it with other stores and to decide whether to buy now or wait a few days.

ECity offers in Abu Dhabi, Dubai and Sharjah

People who search for ECity offers today usually want two answers: what is discounted right now, and whether the deal applies in their emirate. Most of those searches come from Abu Dhabi, Dubai and Sharjah, which is why the emirates and areas covered by each issue are listed on this page. Branches such as Dalma Mall are often looked up by name; when the retailer lists them in its catalogue, they get their own area page on the site. You may also see the store written as E City — it is the same retailer, and the search bar recognises every spelling.

Mobile phone offers are among the most searched deals: smartphones, tablets and accessories usually appear in the weekly pages or in a dedicated electronics edition shown above. To see everything at once, open the offers valid today at the top of this page, then switch to the next-week tab for what is coming.

How often are new tech offers published?

Electronics retailers in the UAE publish new leaflets regularly — weekly or every few weeks — plus dedicated catalogues for product launches, back to school, the Dubai Shopping Festival, White Friday and year-end sales. The exact validity of the ECity issue shown here is printed at the top of the page, and the 'Next week' tab shows upcoming offers whenever they are released in advance.

The most searched products in ECity offers

The front pages of an electronics catalogue usually feature the hottest phones, big-screen televisions and laptops, often with bundles — a free accessory, a gift card or a trade-in bonus. These are the offers that move the market price of a device for the week.

Inside, look for kitchen and home appliances: air fryers, blenders, coffee machines, vacuum cleaners, irons and water dispensers, as well as large appliances such as split ACs, fridges and washing machines. Accessories — chargers, power banks, cases, headphones — are often promoted at the end of the catalogue at very attractive prices.

Which emirates and branches are covered?

According to the information published with this issue, the ECity catalogue applies in Abu Dhabi, Dubai and Sharjah. Offers can vary between emirates and branches, so it is worth checking that your usual store is covered before making the trip. Our city and area pages gather all the catalogues valid in each location, making it easy to compare what is on offer near home or near the office.

Tips to save at ECity

• The big-box ECity stores have the widest choice of appliances: go there to compare several models from the catalogue side by side.
• Write down the exact model reference from the catalogue: similar-looking models can have very different specifications.
• Small appliances (kettles, blenders, irons) are often discounted together — a good moment to replace several at once.
• Check what the price includes: delivery, installation (for ACs and large appliances), warranty and any free accessories.
• Keep your invoice and warranty card: in the UAE, they are your proof of purchase for any after-sales service.

When to shop at ECity

Weekday mornings and early afternoons.

Since ECity catalogues usually start on Monday, that is the best day to find the full stock of promoted items.

The big promotion seasons in the UAE

In the UAE, electronics promotions follow a well-known calendar. Back to school (August) brings laptops and tablets; the run-up to summer sees air conditioners and fridges discounted; White Friday in November and the Dubai Shopping Festival in December and January are among the biggest discount periods of the year; and Ramadan often brings offers on kitchen appliances and televisions. New phone launches, usually in the autumn, also push the prices of previous models down.

Compare ECity with other electronics & appliances in the UAE

Shoppers who follow the ECity catalogue often compare it with Sharaf DG, Emax, Jumbo and EROS. Each of these stores has its own page on UAE Catalogues, with the catalogue valid this week, next week's sneak peek and the list of areas covered. Opening two or three of them before a big shop takes only a few minutes and quickly shows which store has the best prices on the items that matter to you this week.

Loyalty programmes, payment and delivery

Catalogue prices are only part of the story. Loyalty points, member-only prices, bank-card promotions and instalment plans can make a deal even better — or add conditions you did not expect. Read the small print next to each offer, keep your loyalty card or app ready at the till, and when ordering online, check that the promotional price also applies to delivery orders and that delivery fees do not cancel out the saving.

How this page works

This page is updated automatically. When ECity publishes a new catalogue, it replaces the previous one here on its first day of validity, and next week's preview appears in the 'Next week' tab as soon as it is available. Expired catalogues are kept in the archive list in black and white with an 'Expired' stamp, so you can never confuse an old price with a current one. The deals listed in text above the pages are typed from the catalogue to make them searchable.

Frequently asked questions